World Wide Web: The modern-day Silk Road
The ancient Silk Road was a fascinating network of trade routes that connected the far east, starting in an era of innovation and materials in China, reaching vast areas throughout the west to the booming economy of Europe. People gathered across many countries across the continent to trade goods, services, and ideas.
This path of exchange led to the development of the world as we know it today. The rapid spread of cultures was the first taste of globalization we had ever seen on that scale. Since then, inventions, technology, and our evolution have been growing at an exponential rate, shaping our societies and how we communicate.
This goes to show just how POWERFUL humans are when they connect and trade value. The introduction of the Silk Road changed how the world economy worked, as does the digital market in modern times. That’s why we at Silk Road Digital Marketing wanted to honor that energy by basing our philosophy around this historical breakthrough.
The internet IS the modern-day silk road, and just like we saw rapid advancements in that era, we are seeing them at record-breaking speeds today.
The floodgates of possibility have been opened through the digital era if you know how to tap into it.
Tragically, in 2020, the world paused and we have collectively have gone through one of the most transformational shifts in our lifetime. Although, for many, businesses closed the economy in fact did not stop for many others. We adapted in many ways to the screeching halt. Many businesses are reaching out online to stay connected and keep their businesses relevant as we slowly reopen again.
The global pandemic due to COVID-19 has brought on a totally different type of landscape for connection. One that is far more digital than physical. A drastic evolution of communication that we can all agree to be witnesses of as if we were watching Edison announce the invention of the telephone. This change in the state of our society has left many small businesses confused about how to stay open and visible amidst all of the clutter of information online. It’s a whole new form of interconnection that lives and breathes and unless you are keeping up, it can feel overwhelming for independent business owners. Despite the pandemic, we have confidence that we can help small businesses survive and keep the faith in our economy. Together.
(PS. If you want to see a real-time update of just how much the digital world of content and connection is growing, check out this site).
This pandemic is what prompted us here at SRDM to open up shop and set out on our mission to assist our local small business economy. We see so much value in the culture and unique qualities that a small business offers to the community. However, the only thing standing in their way of that contribution is being visible online and keeping attention. That’s where we come in.
Our unique combination of expertise in marketing and consumer psychology paired with extensive experience in customer service and business management is the foundation of our approach to helping businesses achieve this goal. We look through the lens of the business owner and consumer for an honest and effective approach to help you with exactly what you need. Check out our services to get an idea of how we structure our strategies to help your business advance in a meaningful way.
It may seem that the world is spinning faster and faster (too fast at times), however there is something thrilling about the human potential to expand our capabilities beyond our wildest imaginations.
As a business owner, no matter what your industry, you are contributing to this expansion of our society by serving your community with solutions. Always remember that our entire economy started out of the need to trade value and solve problems. If you keep this core value in the center of your heart, your business has potential to bare fruit, no matter the time period or platform of connection.
If you are a business owner or trying to get your services out there, or passionate about human connection in general, we would love to connect with you! Send us a message on our contact page or explore our Blog and Podcast to join the conversation.
